This post was part of a book review provided by The Business Source =================================== Have you ever tried typing the word “free” into your Yahoo! or Google search engine? No? Well, if you were to try it right now, two very cool things would happen. First, your search would deliver a long list of links [...]

What’s more important in your next Product Launch…? Your Brand or your URL…? The question’s been coming up a lot in the last few weeks…What do you remember more? A brand or the keyword phrase you search for… I was driving to Brisbane just yesterday and noticed a flashy little bubble car zoom by…speeding I might add…with the [...]